Tusk told BI that Last Brand has "continuously expanded their product line smack dab into our backyard." According to Gupta, the founders renamed the brand Quince in 2020 upon its official launch to play on the word quintessential, a reference to the brand selling premium essentials. "Off the record, we were eating at a sister restaurant to a three-Michelin-starred restaurant named Quince in SF, and we really loved the name," Gupta said. For now, the restaurant Quince will continue to deal with confused customers. "I know that we're outmatched and all that, but it kind of left us no choice," Tusk told BI.

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Persons: Lindsay Tusk, She'd, Michael, Everett Noel, Tusk, Quince, —, Sid Gupta, Zachary Briers, " Briers, David —, Gupta, Leslie Williamson, Daniel Page, Last, Page Organizations: MICHELIN, Michelin, Better, Inc, Last Brand Inc, The New York Times Style Magazine, TV, FedEx, YouTube, Last, Brand Locations: San Francisco, Italy, San Francisco's, The, Bolinas , California